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Business agility refers to distinct qualities that allow organisations to respond rapidly to changes both in internal and external environments without losing their core business focus. The main core and the most essential qualities in business agility are adaptability, flexibility, and balance.

Business Agility is about solving the key challenges modern business face. In big picture Business Agility is a set of integrated practices that enable organizations to: 

  • Achieve strategic objectives in a complex and uncertain environment 

  • Manage the whole in a integrated way (compliance, security, usability, lifecycle, etc)

  • Create value and meaning for all stakeholders (customers, employees and partners)

Architectural Structure

A common misperception about business agility is that it means:

  1. scaling agile software or product development practices

  2. utilising agile software development practices in other areas, such as business development


While these are valuable things to consider, business agility is a much more deep-cutting idea that covers all the key areas of a modern organisation, including:

  • leadership and management

  • organisational strategy

  • service and product portfolio management

  • development portfolio management

  • architecture and design

  • finance and legal

  • acquisition and mergers

  • HR

  • sales and marketing

Computer Office Work
Architectural Structure
Man Looking Through a Window

The underlying first principles that underpin all these topics are:

  • shared ‘true north’ vision

  • outcomes vs deliverables

  • experimentation and fast feedback loops

  • organisational learning

  • respect for people

  • integrating different disciplines and perspectives

  • visual management

  • the Pareto principle


It is also about the pursuit of creating a culture of trust, learning, and experimentation.​

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